Keyword Call Tracking Included In Tognetti’s Marketing Services

With more new marketing techniques and tools springing up in recent years, it can sometimes seem like one term – keyword call tracking – is being heard less often in digital marketing circles, with the focus falling on social media platforms, keywords and online advertising.

But despite its possible fall in popularity, keyword call tracking continues to be a potentially important part of a company’s marketing plan. That’s why Jeff Tognetti is offering keyword call tracking as part of his agency specific services on his newest website, Cardealermarketing.com.

Keyword call tracking is an intersection between call tracking (which examines buyer responses to offline marketing via telephone) and keyword tracking (which examines online responses to online marketing efforts). Since more and more people are likely to shop online but then make a purchase or follow up for information via a phone call in today’s society, a tool to that could track this new development was necessary. That tool is keyword call tracking.

Keyword call tracking has evolved as a technique that allows marketers to link phone calls made after visiting a website with the keywords that were used to access that website. How does it all work? Call tracking basically assigns a number of select phone numbers to your business; as part of the set-up and use of a call tracking service, these phone numbers are then assigned to website visitors: different numbers appear on a website depending on what keyword that visitor uses to get to the website.

This means that when a call comes in, marketers can reference the phone number that a website visitor has dialed and find out just what keywords that website user used to get to their website. The data from these calls can then be tracked in various online analytics tools.

Keyword call tracking fits perfectly into Tognetti’s agency service package, as this technique allows a marketer to measure how well keywords are working in organic, paid (or PPC), and other search results, thereby measuring the effectiveness of their efforts and how certain keywords are influencing their target audience.

When used properly, keyword call tracking reveals more about a company’s callers, loyal shoppers and fans than just off- and online marketing. However, just like with PPC ads,  keyword call tracking needs to be used in a very specific way – otherwise search engines may not even recognize your data!

Jeff Tognetti’s hope is to help agencies avoid the difficulties of faulty keyword call tracking; plus, by offering full marketing service packages, not only do has clients get working call tracking projects; they in fact could get a fully optimized campaign featuring keywords, PPC ads, tracking – and even more features, as we’ll continue to discuss in upcoming blog posts.

Jeff Tognetti’s Marketing Agency Package Includes PPC Services

Jeff Tognetti’s newest website, Cardealermarketing.com, is an important tool in his digital marketing arsenal; this website is the front line for DealerX, a digital marketing boutique located in Edgewater, NJ. This company, run by Tognetti, specializes in making auto dealers more visible online. Cardealermarketing.com, however, is not only the landing page for his main business – it is also the site where Tognetti is making various services of his available to a variety of agencies – such as developing responsive websites.

Responsive websites are only one of the tools Tognetti is offering to agencies. Another part of his agency specific services includes offering premium pay-per-click services and packages. But what do pay-per-click services entail?

Pay-per-click advertising (or PPC ads) is one of the more cost-effective online advertising options, since – just like the name suggestions – you only pay per the number of times a viewer clicks on your ad and visits your website. This type of advertising allows businesses to make themselves visible in a number of ways; for example, the “Sponsored Links” section listed on the top and side bars of major search engines, like Google and Yahoo!, are all Pay-Per-Click ads.

However, not only do these ads appear on popular websites: they also appear specifically in front of people living in certain areas, who meet certain demographic requirements, and who are looking for keywords similar to what are included in an ad, product and services.

This means that pay-per-click advertising can help you reach just the right people in even a very small area, something traditional advertising has always struggled with. Small, local businesses in particular can appreciate the narrow customer targeting that PPC ads offers.

There is, however, a catch: search engines love to refine the algorithms that decide which ads appear the most frequently, or where (i.e. the top, side or bottom of a page). It’s not enough to just run an ad; a marketer needs to be able to adjust and optimize the ads they run to get the best results possible. They also need to constantly monitor the market and understand how to adjust the keywords they are using in their ad to optimize results in that market.

Another problem is that many businesses that run successful ad campaigns fail when the ads do not take customers to the proper place. Anything from a broken link to a poorly designed webpage can render a click completely useless if a site visitor does not take the desired action.

This is part of why Jeff Tognetti has begun offering his services to agencies. Tognetti has over 10 years of experience as a digital marketer; PPC ad optimization is truly a daily part of his job. By offering PPCs as part of an agency package, Tognetti is also ensuring that all businesses – not just his clients – have access to the tools they need to run a successful, cost effective digital marketing campaign in the 21st century. His packages offer everything from web design to PPC maximization, ensuring that not only are his PPC ads viewed – full action is also taken once a visitor goes wherever that viewed ad may take them.

While ads can help a business get noticed by their target audience, they’re not the only way for a business to build their online search ranking. Stay tuned to learn still more about the other services offered through Jeff Tognetti’s agency packages!

DealerX Starts Small, Becomes Well-Established Data Driven Company

Jeff Tognetti works as a strategist at multiple companies that he helped develop and found. One of these companies is DealerX, a digital marketing company that focuses specifically on helping autodealers. DealerX uses cutting edge data-driven digital advertising and helps car dealers in America by working primarily with RTB, known as real time bidding.

“Basically what we do is we look at people who are in the market for specific cars, and we buy their cookies, we overlap data on top of it,” Tognetti has explained in interviews such as this one. “As they go from website to website [on their computer or phone] our platform sees them, and we put an ad in front of them for exactly what it is that they’re looking for based on data.”

Tognetti uses this practice – and others – to enhance the business of Media Revo and DealerX’s clients, which have brought more than  $2 billion for their client’s businesses as of 2012.

As we’ve highlighted in past updates, DealerX is a bit unusual in the automotive world because of its approach to digital marketing. Thanks to his years of experience in the business world, Tognetti knew when DealerX began that the company would need to do things a little differently to stand out as an automotive marketing business.

During an interview at the 14th Digital Dealer Conference & Exposition in Orlando, FL., Tognetti explained that DealerX relies heavily on data, far more than many other automotive businesses do. He was referring to the way that DealerX uses data to target an extremely specific demographic. The problem, Tognetti said in the interview, is that not enough people know exactly how to use data to their advantage when reaching out to clients and customers. While some businesses use data constantly to reach the right people with the right ads – and do so well at this that Target actually famously predicted a girl was pregnant –  the auto industry overall has not caught onto this trend.

DealerX uses data to its advantage by capturing information on its clients and building a digital profile based entirely on a person’s data. The system works so well that DealerX’s platforms and software can also help people remember certain steps they need to take in maintaining their vehicles – for example, a person who buys a car and who has a profile with DealerX could have a coupon for an oil change appear in their online advertising six months after buying their car. Tognetti describes the process as “ultraconcise” – data can allow marketers to develop everything they need and to target the right people with the right ads at the right time.