Jeff Tognetti’s newest website, Cardealermarketing.com, is an important tool in his digital marketing arsenal; this website is the front line for DealerX, a digital marketing boutique run by Tognetti that specializes in making auto dealers more visible online. Cardealermarketing.com is important because it highlights a number of tools that Tognetti is making available to agencies, which will in turn allow other agencies to improve their own clients’ results.
Tognetti launched this site to offer agencies a full suite of cutting edge digital solutions; depending on a client’s need, they could purchase either one package or use each of the services offered on Cardealermarketing.com via DealerX:
Each package offers a different benefit to a client in the digital marketing world:
–Responsive websites allow clients to creative responsive web sites, i.e. sites built to look great on your tablet, your phone, or your wide screen monitor.
–Premium PPCs, or Pay Per Click Ads via Google and Bing, give clients the best visibility via advertising
–Keyword call tracking identifies the best keywords that a client should use – best meaning the most likely to get people to pick up the phone.
–Web Analytics will help a company know what’s working, what needs to be improved on, and who in their target audience they need to reach out to even more
–Data driven marketing solutions – a combination of collecting and connecting large amounts of data – allow clients to analyze and gain insight into the audience and market they are working in.
Additionally, Tognetti’s tools allow agencies to implement each program or package while maintaining a client’s original branding and relationships; this smooth integration results in a better campaign overall.
Any one of these tools will give an agency a competitive edge; combining these suite tools and using them in a comprehensive marketing plan, however, would be ideal and would surely result in extremely positive results. Tognetti’s packages also allow clients to offer a discounted rate structure of products and services as well as “mark up” select product offerings.
Stay tuned to read more about how each part of this suite actually works, and how these five tools would benefit any agency that uses them.