Exploring Cardealermarketing.com’s Dealer Websites Feature

Cardealermarketing.com, business owner Jeff Tognetti’s newest website and side project, is just the latest in a line of tools that Tognetti uses on a regular basis to improve marketing results for his clients – particularly his car dealing client. Why specialize in car dealing? Because it’s a strong belief of Tognetti’s that car dealerships do not use data and data driven marketing to their full potential, resulting in a loss of potential profit from both new and return clients. To help car dealerships overcome this challenge, Tognetti uses a combination of marketing skills and tools such as cardealermarketing.com, all of which help clients stand out in their digital crowd.

When looking for ways in which cardealermarketing.com sets itself apart from other marketing tools that car dealers can utilize, look no further than the “Dealer Websites” feature. This new feature offers clients of Tognetti’s a variety of options regarding what sorts of extra tools and tabs can be added to a webpage – and all of these options are designed to help improve that car dealer’s business.

For example: this snapshot from cardealermarketing.com highlights how Tognetti and his team can edit and create pages for dealer’s websites that offer everything from an easy-to-browse directory of available cars to the ability to make a payment on that car online. And, because Tognetti and his team design the page or even entire website, it’s already set up to enhance a client’s SEO and to capture accurate data for analytics and advertising.

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Screenshot of cardealermarketing.com taken on 7/24/13

Other nifty tabs that this website tool offers to clients includes:

  • a section dedicated to offering coupons to new and returning customers alike
  • a staff tab that allows a dealer to add photos and contact information for all of their employees
  • a special deal page that allows clients to offer deals any time they choose
  • a lease payment calculator that will calculate and display lease payments, finance payments, interest rate specials and sale prices on any vehicle in your inventory that matches criteria you establish

This feature is only one highlight in the array of services offered by cardealermarketing.com and the minds behind it. Combined with the hard work and strategies Tognetti and his team of marketing and sales experts utilize, this website and platform will certainly prove its worth to clients of Tognetti’s in the coming months.

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How will Cardealermarketing.com work?

Cardealermarketing.com, the newest website developed by Jeff Tognetti and his staff, was designed to help dealers better address a key part of their customer base: people returning for service and parts. According to Tognetti himself, many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs.

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Screenshot of cardealermarketing.com taken on 7/22/13

Tognetti’s data driven marketing strategies have always focused on addressing this need; now Cardealermarketing.com will take the work he and his staff do for their clients to the next level. Cardealermarketing.com and the services and software available through it will work together to address all of the parts of a good dealership marketing plan, driving actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs.

Currently, Tognetti and his staff already use data from local consumers to develop the proper ads for either used or new cars. Using Data, Ad-tech and Cookies, Tognetti and his team put a special car offer in front a of an per-determined and interested prospect while he or she is web browsing. Tognetti and his team do this by leveraging millions of data points (including credit report, household income, number of children, current car ownership, in-market browsing habits and more!) and using these points to build a digital profile of the shoppers most likely to go to a specific dealership.

The platform then obtains the “browser cookies” of prospects who best match a desired digital profile and attaches a “digital flag” to them. As potential prospects surf the web, the digital flag is located and a custom ad is built, an auction takes place and if Tognetti’s team wins, their client’s ad is shown to a potential shopper in real time online. Then, when a data-targeted prospect clicks on the banner ad customized for them, Tognetti’s platform tracks and captures as much information as possible about them.

But the work of Tognetti and his team does not end there. They also use their resources, like cardealermarketing.com, to put a newly customized banner ad right in front of shoppers who leave a website without taking the action they’d hoped that individual would take; often this second round of advertising successfully brings individuals back, and greatly increases the chances of success overall during the campaign.

Whether they get an interested shopper on the first or second try, from there, once a customer is in, Tognetti and his team have even more work to do. While most dealerships do not continue data driven marketing efforts with current customers, Tognetti and his team recognize the importance of keeping past customers involved and on board long-term. With this goal in mind, the team can use the same data techniques described above to ensure that as a newly purchased car is due for an oil change, inspection and so forth, and ad appears on their screen again offering a special deal for that service at the local dealership.

Using these described techniques, cardealermarketing.com’s services should actually drive the total cost per car sold down and help dealers sell more cars to the right people. With additional services offered by the site and through Tognetti’s team – such as SEO, social marketing, website analytics, and even a multitude of website features – any car dealers who sign up for these services will definitely like the results of any marketing efforts by Tognetti and his team.

What Is Car Dealer Marketing?

At what point does a person – especially successful business owners – decide that they have enough on their plate?

Many business leaders opt to focus all of their efforts on a singular company at first, eventually branching off later when the company is well-established; Jeff Tognetti, however, decided to start two simultaneously. And to this day, he keeps his plate extremely full between MediaRevo, DealerX, and WPDLR – two companies and a constantly evolving software platform that needs to be overseen and maintained as it operates. It’s amazing to consider that he even has the time to take up an additional project.

But he does. Always striving for bigger and – more importantly – better marketing results, Jeff Tognetti and his staff took the time to invest in yet another site that will enhance the work they do for MediaRevo and DealerX’s clients.

If you go to cardealermarketing.com, you’ll receive this message: “Welcome to the beta version of this site. Stay tuned for the final version launching August 1st.”

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Screenshot of cardealermarketing.com taken on 7/17/13

“Every click counts,” reads one banner on the website. “Service is the bread and butter of everyone dealership,” another banner on the site continues.

The multiple banners strung together over the front of Cardealermarketing.com explain that the site has been made to help dealers better address a key part of their customer base: people returning for service and parts.

Many car dealer services are ignoring this crucial part of their make-up, focusing too much on sales and not enough on keeping their buyers coming back to the dealership for all of their car maintenance needs. Cardealermarketing.com will fix this problem and assist Tognetti’s clients by helping them focus on several key parts of a good dealership marketing plan, including addressing the need to drive actual sales while ensuring that targeted buyers continue to come back to the dealership for all of their service needs. The all-purposes marketing plan and platform the site’s services will offer should actually drive the total cost per car sold down and help dealers sell more cars.

Stay tuned to find out exactly how this will occur; our next post will explore exactly how Cardealermarketing.com will enhance the work Jeff Tognetti and his staff does for their clients.

What – And Who – Makes WPDLR Shine

In our last post we explored WPDLR, the software and platform that makes up the base for much of what Jeff Tognetti and the staff at his two companies do for their clients.

To recap, WordPress Dealer, or WPDLR, is a platform currently utilized by select OEMs. The power of WPDLR, which is quite remarkable, allows Jeff Tognetti and his staff to do exceptional work for the clients that utilize the services of Tognetti’s two marketing boutiques, DealerX and MediaRevo.

WPDLR acts as a full ecosystem, creating responsive websites, a dynamic inventory banner ad retargeting system, and sales matching analytics all-in-one. This means that data collection and user tracking – two key parts of the services Tognetti’s companies offer – are only the tip of the list of functions WPDLR provides. WPDLR also allows Tognetti and his team to utilize a number of additional platform and inventory features. This flexibility in WPDLR’s usage gives Jeff Tognetti and his staff the ability to do more for their clients. For example, WPDLR allows Tognetti and his staff to create an easily navigable vehicle index, complete with advanced search and payment research options:

Other WPDLR options and abilities include adding tabs and sections to client websites for staff listing and contact info, coupon previews, and more. The result of the power of WPDLR? Lots of satisfied clients.

Of course, it isn’t just the power of WPDLR that gets things done for Tognetti’s clients. And while Tognetti himself is a driving force behind the growth and success of his companies, one man can only do so much in a day. The secret to the success of WPDLR isn’t how it works: it’s who’s harnessing its power. Behind the scenes, a committed staff comes into work at DealerX and MediaRevo every day with one goal in mind: helping their clients.

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(Photo of WPDLR Agency Structure courtesy of WPDLR.com)

From Jeff Tognetti to each individual sales specialist, the entire team utilizing WPDLR is committed to delivering cutting edge, top of the line digital marketing solutions based on proven methods – and the enthusiasm for what these people do. Every person involved with WPDLR holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ sales team, producing results that directly and positively impact their business objectives. Tognetti and his staff are the kind of people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment.

So remember – when it comes to the power of WPDLR, it isn’t all about the software and platform. While what WPDLR can do is very impressive, the work of Tognetti and his staff is equally so.

What Is WPDLR?

Jeff Tognetti is not just the founder of two companies; he also developed and now oversees, monitors and uses a mobile WordPress platform known as WordPress Dealer, or WPDLR, that helps drive his business.

If you go to the WPDLR website, this will be the first thing you see:

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The WPDLR software and platform is the base for much of what Jeff Tognetti and the staff at his two companies do for their clients. WPDLR is built on the wildly successful WordPress open source framework, which makes up over 26% of the websites currently on the Internet. By its very design, WPDLR is mobile-ready. Even better, WordPress is open source: there are literally millions of developers world-wide continuing development for the site, which keeps WPDLR on the cutting edge of modern day data driven marketing operations and designs, all without depleting any of Tognetti’s firms’ resources.

WPDLR is highly integrated into the work that Jeff Tognetti does through his two companies (MediaRevo and DealerX). A number of Tognetti’s clients, including Volkswagen of America, have used WPDLR as the website provider for a range of various things, from special promotions to daily operations. Volkswagen of America most recently used WDPLR for the rollout of their WorldAuto Certified Preowned program. The company needed a solution that provided a website for each of their existing U.S. dealers while accommodating their website design – in other words, they needed a platform that could target both their national and local demographics.

WPDLR was chosen for this task for its ability to sort a national inventory of vehicles geographically across multiple sites, all while integrating with online advertising campaigns, social media platforms and dealer websites. By working directly with the online advertising campaigns, the WPDLR platform could begin generating ads matched to vehicles, putting vehicles in front of the shoppers who were looking for them.

This may sound familiar, given how Tognetti has described how he drives the marketing and sales of his two companies. There is a reason this is Tognetti’s chosen mode of operation: his models get things done and are extremely effective ways to run data driven marketing campaigns and strategies.

More details about how WPDLR helped Volkswagen of America can be found here.

*Image: Screenshot taken of wpdlr.com on 7/12/13

Who Is MediaRevo?

We have already discussed what MediaRevo is. An accomplished boutique digital firm owned and operated by Jeff Tognetti that uses a data-driven platform to successfully run all of its (and its clients’) operations, MediaRevo is a great example of how a start-up can grow with the right business model in place. Based in Edgewater, NJ., MediaRevo has grown from a two-person start-up to a successful company that focuses on the development of cutting edge WordPress technologies, particularly mobile, tablet and PC applications in the automotive niche.

In addition to this, MediaRevo staff have designed and implemented various tools for Search Engine Marketing and Optimization on Google, Bing Paid Search, and other search engine platforms; many of these tools are used by Fortune 500 Companies like Volkswagen USA.

The success of MediaRevo is made possible by two major factors: Jeff Tognetti himself, and a core set of staff – this staff:

ImageIn addition to these core staff members, MediaRevo employs over 40 sales and support professionals and specialists.

MediaRevo’s entire team, from Jeff Tognetti to each individual sales specialist, is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what these people do. Every person at MediaRevo holds a real understanding of the issues that affect both their clients and their clients’ customers. The team overall always strives to be a trusted extension of their clients’ own sales team, producing results that directly and positively impact a clients’ business objectives. MediaRevo achieves this through an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit.

Tognetti and his staff are the kind of people who answer phone calls at any time of the day (or night); they are the people who stay and work a weekend shift to finish a last-minute assignment. Without Tognetti and MediaRevo’s staff working so effectively, no one would have coded the software, designed the ultra-concise data strategy, or wrote the strange algorithm that now drive MediaRevo’s (or DealerX’s) services.

That’s why for MediaRevo (and Jeff Tognetti) it’s not all just about what they do; it’s about having the right staff to do it.

*Screenshot taken from MediaRevo’s website on 7/8/13

What Is Media Revo?

One cannot talk about Jeff Tognetti’s DealerX company without talking about MediaRevo. MediaRevo came before DealerX; it began in 2003 as a two-person company. One of those people was Jeff Tognetti, the company owner.

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Impressively, MediaRevo has expanded into an accomplished and respected digital firm that, like DealerX, uses a data-driven platform to successfully run all of it and its clients’ operations. Based in Edgewater, NJ, the company is currently staffed with almost 50 employees.

MediaRevo is committed to delivering cutting edge and savvy digital marketing solutions based on enthusiasm for what the company does: it provides excellent marketing services to its clients through a combination of:

  • Maintaining and updating their web and mobile presence
  • Offering social media marketing and reputation management
  • Utilizing video merchandising
  • Setting up Search Engine Optimization
  • Providing analytics (i.e. tracking, lead matching, ect.)

MediaRevo strives to always be a trusted extension of its clients’ sales team, producing results that directly and positively impact their business objectives; it accomplishes this goal by having a real understanding of the issues that affect both the company’s clients and their customers.

Thanks to an unwavering commitment to technological innovation, financial responsibility and the entrepreneurial spirit, MediaRevo’s services have touched millions of consumers every year. As of 2012, MediaRevo has helped its clients achieve over $2.6 billion in sales collectively. The company has had the privilege of working with a wide range of clients that include Volkswagen USA, various luxury retailers and up and coming brands requiring a niche’ digital firms expertise.

*Image courtesy of conversationmarketing.com