Jeff Tognetti has experience in sales and software development dating back to the 1990s. Since successfully restarting his business career in the early 2000s, he went on to his current position as a Strategist with two boutique digital firms: MediaRevo and the automobile focused DealerX. Tognetti continues to dabble in platform and software development, as demonstrated by WordPress Dealer, which was created due to the need for the software and marketing packages it offers. While overseeing these businesses, Tognetti has helped them grow from a small two person business in 2003 to well oiled machines based out of Edgewater, NJ. Tognetti also gives generously to multiple charities every year.