In a previous post, we mentioned that one of the banners on cardealermarketing.com reads, “Every click counts.” This is certainly true; it’s why Jeff Tognetti and his staff work to ensure that the data driven marketing campaigns they develop for their car dealer clients in particular are as refined as possible – to ensure that the right people are seeing the right ads at the right time.
But with so many great features being made available via the new platform and website, such as the Website Development feature, it’s easy to forget the number one step in any marketing campaign: increasing visibility.
This is no small feat when dealing with the Internet; there are tens of millions of websites, blogs and portals dedicated to the auto industry alone. Across those websites and countless blogs are billions of similar keywords and keyword phrases, many of which are describing, reviewing or trying to sell cars, parts and services – just like Tognetti’s clients.
Fortunately, Tognetti and his team know exactly how to make their clients as visible as possible on Google, Bing or Yahoo. The trick is in SEO marketing, or search engine optimization marketing, which Tognetti and his team utilize very effectively.
When helping clients optimize their website and social platforms for SEO purposes, Tognetti and his team turn to their WordPress powered platform, WPDLR. This platform actually allows for various 3rd party integration of SEO plug-ins, all tried and tested across millions of other websites. WPDLR ensures that the content for a client of Tognetti’s is properly detailed across every page of their site, something that matters quite a bit when dealing with search engines. Making sure that the correct information and content is used ultimately ensures that the precise information that search engines including Bing, Google, Yahoo! and more need to improve the display of search results is submitted and live, making it easier for people using these search engines to find the right web pages – i.e. the ones belonging to Tognetti’s clients.
By combining the use of WPDLR with cardealermarketing.com, Tognetti can truly promise his car dealer clients a better, smoother service – one that is more effective while also saving money in the long run.