In addition to financially aiding a number of charities, Jeff Tognetti often finds ways to donate his time and ideas to several organizations, including the Wounded Warrior Project.
The Wounded Warrior Project’s mission is to honor and empower wounded warriors. The organization does this by taking part in the following:
- raising awareness and enlisting the public’s aid for the needs of injured service members
- helping injured service members aid and assist each other
- providing unique, direct programs and services to meet the needs of injured service members.
The programs offered by the Wounded Warrior Project are numerous and diverse. Some programs focus on improving the mental health of veterans via stress recovery and mentorship. Others focus on veteran’s physical health and needs. Still other programs and services include higher education programs, information technology training, and employment assistance services.
Since the beginning of 2013, Jeff Tognetti has strived to add another item to the abundant list of resources and programs already provided by Wounded Warrior. His goal is to ultimately find a way to teach veterans ad-tech skills through an instructional course of some sort. This is absolutely an important skill for anyone interested in marketing, advertising, and a similar field, and is one that Tognetti believes veterans should have the chance to learn.
Research has shown that that most users tune out static (i.e. “normal”) advertising, whereas interactive ads with high quality content are more successful at keeping audiences engaged; this is why modern day ad-tech skills are some of the most relevant and necessary job skills a veteran can acquire. These skills would give veterans the ability to work with and create interactive rich media ads; to make successfully engaging ads, people need to know how to build, manage and report on the most complex ads, and how to make these ads visible on multiple types of digital platforms. Knowing how to do this would absolutely open a number of doors for veterans looking to enter the workforce upon their return home from service.
Though as of now this idea is still in its early infancy and is moving forward into a planning phase, Jeff Tognetti’s efforts, if successful, will surely go a long way in helping to empower a number of veterans returning from serving their country, and hopefully it becomes a reality sooner rather than later.